Planning and Researching for Blog

Perhaps the most critical decision in starting a new blog is to select
your topic area or niche. Needless to say, it’s worth investing the
time to research and plan it thoroughly because while choosing the
right niche doesn’t guarantee success, choosing poorly can make
succeeding much more difficult.
In this chapter we’ll consider tools and techniques you can use to
research a blog niche, to analyze competitors, and to gauge how
much traffic and advertising potential it has.